
THE PEROXIDE CREW
PASSIONATE STYLISTS IN HERMOSA BEACH, CA
At Peroxide, we do things differently. Our stylists are here because they want to thrive behind the chair, evolve as artists, and to change lives through doing hair.
I began my career at Japan’s top salon, spending over 10 years perfecting my style. I later moved to Los Angeles, to become a stylist in Beverly Hills; my work has been featured in top publications such as Vogue and Elle. All of my experiences & influences come together to create a beautifully balanced service every time.
When not at the salon, I enjoy travel, blogging, photography, and spending time with my husband and son.
SPECIALTIES
Layer Cuts | Bob Cuts | Blowouts | Updos
Chie Sasaki
STYLIST

As a creative growing up south of Los Angeles, I knew early on that I wanted to help others discover and express their true selves through their hair– it's my passion. Inspired by film, music, pop culture and the creativity of fellow artists, I'm constantly learning and evolving to ensure I deliver nothing but the best.
In my chair, it's all about chill vibes while I do my thing with your hair. Book with me and get comfy and be ready to talk about music, film, travel, food, and cats.
SPECIALTIES
Blondes | Vivids | Layered Cuts
Ruby Hernandez
STYLIST

I live for layered haircuts and lived-in, dimensional color. Nothing beats a timeless look, tbh.
Besides doing hair, I'm passionate about thrifting, going to flea markets, and shopping second hand for clothes! Music is another big part of my life, I’ll spend hours making new playlists to share with my friends— some of my favorite artists are MF DOOM, Pharrell, Westside Gunn, & Kanye West — but I really love discovering new artists as well! I hope to see you in my chair!
SPECIALTIES
Layered Hair Cuts | Lived-In Dimensional
Giselle Rios
STYLIST

One thing about me—I’m always going to laugh and bring the good vibes! I’m all about creativity, connection, and making people feel like their best, most fabulous selves. I specialize in balayage, creative color, layered cuts with wispy ends, and full glam makeup—yes, glitter included (always). Whether you’re celebrating something big or just want to feel amazing, I’m here to doll you up for all your shenanigans. When I’m not behind the chair, you’ll find me with loved ones, eating something delicious, or out walking with my husband. Let’s make beauty fun again!
SPECIALTIES
Balayage | Vivids | Layered Cuts | Full Glam
Sarah Pimentel
STYLIST

I’m a hairstylist and barber from Inglewood, CA, and I’ve been behind the chair for since 2017 creating styles that feel both effortless and bold. I specialize in lived-in color, vivid transformations, and precision barbering—whether you’re looking for something natural and low-maintenance or something that makes a statement. Outside of the salon, I’m inspired by the things I love most: anime, cinema, Disneyland, and a little bit of the occult. All of that creativity and imagination finds its way into my work, helping me see hair as more than just a cut or color—it’s a way to tell your story and express who you are. My goal is always the same: to make sure you leave my chair feeling confident, comfortable, and truly yourself.
SPECIALTIES
Lived-In Color | Vivids | Precision Barbering
Izzy Pinto
STYLIST

I’m your go-to girl for stunning hair transformations and dreamy layered cuts! I’m a proud Mexican, born and raised in Norwalk, CA, and it’s always been my dream to work by the beach — and I’m finally living it! When you’re in my chair, my goal is to make you feel completely cared for, confident, and glowing with happiness when you walk out. When I’m not behind the chair, you’ll probably find me spending time with my family (I’m the proudest auntie ever ), or out in nature, whether it’s a beach day, a beautiful hike, or a relaxing park stroll. Let’s make your dream hair happen, I seriously can’t wait to meet you and have you in my chair!
SPECIALTIES
Layered Cuts | Custom Color | Bouncy Blowouts
Josie Martinez
STYLIST

MEET THE REST OF THE CREW
OUR TALENTED STYLISTS


Looking for a New Hair Home?
Our mission is to develop leaders in the hairstylist community with our first class apprenticeship program designed to help you learn and grow your craft with expert support.

Luisa Gaxiola
OWNER & MASTER STYLIST
Hola! I'm Luisa - a Southern California native, wife, mom and the proud owner of Peroxide Hair Salon in Hermosa Beach, CA!
I've been in the beauty industry since 2008, and honestly, I love every bit of it. There’s nothing better than connecting with people and helping them feel amazing when they leave my chair. Whether you’re looking for a fresh cut, new color, smoothing treatment, or something to enhance your curls, I’m here to make sure you leave feeling like your best self—it's like a drug to me.
I’m also super passionate about mentoring other stylists. At Peroxide, I help up-and-coming hairstylists grow their skills and confidence so they can thrive as independent professionals. Watching them succeed is one of my favorite things about this journey. Interested in joining? Go here.
Peroxide is my baby, and I’m so proud of what it’s become. It’s been a lot of hard work (and maybe a few tears), but it’s all been so worth it. When I’m not at the salon, I’m soaking up time with my family, kids, friends, and, of course, my doggos.


EDUCATION IS OUR FOUNDATION •

